Audience Sync

Aim your ads at the customers who make you money.

Aim your ads at the customers who make you money.

PantoSource turns your store's customers into ad audiences, built from signal-enriched data: the profit each customer brings, the ad that found them and how they buy. Sync the profitable ones to your ad platforms. Hold back the ones that lose money.

PantoSource turns your store's customers into ad audiences, built from signal-enriched data: the profit each customer brings, the ad that found them and how they buy. Sync the profitable ones to your ad platforms. Hold back the ones that lose money.

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Try the live preview

Try the live preview

14 days free

Live in 5 minutes

No developer

Capture From Your Store

Shopify

WooCommerce

Magento

Enriched Signal To Every Platform You Run

Enriched Signal To Every Platform You Run

Google Ads

Meta

TikTok

Microsoft

ChatGPT

X

Snapchat

Pinterest

Why it matters

To an ad platform, every buyer looks the same.

It sees a purchase and a price. PantoSource knows the customer behind it: the profit they bring, the ad that found them and how they buy.

Same $132 order, three customers

Mei Tanaka

Emma Clarke

Kenji Sato

What your ad platform sees

A buyer

1 purchase · $132

Profit

— Not seen

The ad that found them

— Only its own clicks

How they buy

— Only what the pixel catches

Other devices

— Often counted as someone new

All three land in the same audience.

What PantoSource knows

Mei Tanaka

1 purchase · $132

Profit

+$412

over 6 orders, after costs

Attribution

Found by a Meta ad

Spring launch campaign

Behaviour

Buys at full price

6 orders, the last one 12 days ago

Identity

One customer

Recognised on 3 devices

Goes into Top customers by profit.

Same $132 order, three customers

Mei Tanaka

Emma Clarke

Kenji Sato

What your ad platform sees

A buyer

1 purchase · $132

Profit

— Not seen

The ad that found them

— Only its own clicks

How they buy

— Only what the pixel catches

Other devices

— Often counted as someone new

All three land in the same audience.

What PantoSource knows

Mei Tanaka

1 purchase · $132

Profit

+$412

over 6 orders, after costs

Attribution

Found by a Meta ad

Spring launch campaign

Behaviour

Buys at full price

6 orders, the last one 12 days ago

Identity

One customer

Recognised on 3 devices

Goes into Top customers by profit.

Same $132 order, three customers

Mei Tanaka

Emma Clarke

Kenji Sato

What your ad platform sees

A buyer

1 purchase · $132

Profit

— Not seen

The ad that found them

— Only its own clicks

How they buy

— Only what the pixel catches

Other devices

— Often counted as someone new

All three land in the same audience.

What PantoSource knows

Mei Tanaka

1 purchase · $132

Profit

+$412

over 6 orders, after costs

Attribution

Found by a Meta ad

Spring launch campaign

Behaviour

Buys at full price

6 orders, the last one 12 days ago

Identity

One customer

Recognised on 3 devices

Goes into Top customers by profit.

Profit

Revenue minus your real costs, on every order.

Attribution

The ad and channel that found each customer.

Behaviour

How often they buy, how recently, and at what discount.

Signal enrichment

Orders your pixel missed are in. Each customer is counted once, across devices.

See how signal enrichment works

Three audiences, three jobs

Reach your best buyers. Skip the costly ones. Find more like the best.

Every audience does one of three jobs. Each one starts from the profit a customer brings, not only from what they spent.

Your campaign reaches

Mei Tanaka

+$412 profit · 6 orders

Show ads

Lucía Gómez

+$340 profit · 5 orders

Show ads

Carlos Rivera

+$268 profit · 4 orders

Show ads

Bring back the customers worth keeping.

Reach your most profitable customers again, and win back the high-margin ones who have gone quiet.

Templates: Top customers by profit, High-margin win-back, Repeat buyers

Your campaign reaches

Mei Tanaka

+$412 profit · 6 orders

Show ads

Lucía Gómez

+$340 profit · 5 orders

Show ads

Carlos Rivera

+$268 profit · 4 orders

Show ads

Bring back the customers worth keeping.

Reach your most profitable customers again, and win back the high-margin ones who have gone quiet.

Templates: Top customers by profit, High-margin win-back, Repeat buyers

Your full-price campaign reaches

Customers worth reaching

Deep-discount buyers

Emma Clarke

-$18 · only at 40% off

Held back

Daniel Kim

-$9 · once, at 50% off

Held back

Stop paying to reach buyers who cost you money.

Deep-discount buyers who rarely return are kept out of your full-price campaigns. That budget goes to people who are worth it.

Template: Deep-discount buyers

Your full-price campaign reaches

Customers worth reaching

Deep-discount buyers

Emma Clarke

-$18 · only at 40% off

Held back

Daniel Kim

-$9 · once, at 50% off

Held back

Stop paying to reach buyers who cost you money.

Deep-discount buyers who rarely return are kept out of your full-price campaigns. That budget goes to people who are worth it.

Template: Deep-discount buyers

New people who look like your best

Find new customers who look like your best ones.

Give your ad platform a starting list of your most profitable customers. It uses that list to find new people who look like them.

Templates: Top customers by profit, New customers

New people who look like your best

Find new customers who look like your best ones.

Give your ad platform a starting list of your most profitable customers. It uses that list to find new people who look like them.

Templates: Top customers by profit, New customers

How it works

From customer list to live audience in four steps.

No spreadsheet, no export, no upload. Three short screens, then it is live.

Start Free Trial

Start Now

14 days free. Your store is connected in 5 minutes.

Try it

Move a slider. Watch the audience change.

Before every sync, PantoSource shows you who is in. Here is that preview, running on an example store.

1,284customers in this audience
4.5% of 28,402 customers
Avg margin51%
Lifetime value$377
Avg order$89
Good size for a lookalike seed
Who is included

Drag a slider or tap a number under it. The audience updates straight away, before anything is synced.

TargetTemplate: Top customers by profit

Good size for a lookalike seed, where 1,000 to 50,000 customers is recommended.

See it with your own customers

See it with your own customers

Book a Demo

Book a Demo

Example store: Acme Commerce, 28,402 customers. With your store connected, the numbers are your own.

Use cases

A different play for every kind of store.

Four examples of how stores put Audience Sync to work. Each play starts from a template and takes a few clicks.

Fashion and apparel

Beauty and skincare

Home and furniture

Food and supplements

Keep sale shoppers out of your new collection ads.

A fashion store's biggest audience is often people who only buy in the sale. Shown a full-price collection, they wait for the next discount, and lookalikes built from them find more of the same.

The play

Deep-discount buyers are held back from new collection and full-price campaigns.

Top customers by profit becomes the starting list for lookalikes, so new shoppers resemble your full-price buyers.

Repeat buyers are the first to see each new drop.

Deep-discount buyers

Fashion store

Bought at a discount of 30% or more

Made a purchase 2 times or fewer

Chloé Laurent

2 orders, both at 40% off

Held back

Aiko Mori

Buys new drops at full price

Show the ads

Synced to

Meta and TikTok

Fashion and apparel

Beauty and skincare

Home and furniture

Food and supplements

Keep sale shoppers out of your new collection ads.

A fashion store's biggest audience is often people who only buy in the sale. Shown a full-price collection, they wait for the next discount, and lookalikes built from them find more of the same.

The play

Deep-discount buyers are held back from new collection and full-price campaigns.

Top customers by profit becomes the starting list for lookalikes, so new shoppers resemble your full-price buyers.

Repeat buyers are the first to see each new drop.

Deep-discount buyers

Fashion store

Bought at a discount of 30% or more

Made a purchase 2 times or fewer

Chloé Laurent

2 orders, both at 40% off

Held back

Aiko Mori

Buys new drops at full price

Show the ads

Synced to

Meta and TikTok

Fashion and apparel

Beauty and skincare

Home and furniture

Food and supplements

Keep sale shoppers out of your new collection ads.

A fashion store's biggest audience is often people who only buy in the sale. Shown a full-price collection, they wait for the next discount, and lookalikes built from them find more of the same.

The play

Deep-discount buyers are held back from new collection and full-price campaigns.

Top customers by profit becomes the starting list for lookalikes, so new shoppers resemble your full-price buyers.

Repeat buyers are the first to see each new drop.

Deep-discount buyers

Bought at a discount of 30% or more

Made a purchase 2 times or fewer

Chloé Laurent

2 orders, both at 40% off

Held back

Aiko Mori

Buys new drops at full price

Show the ads

Synced to

Meta and TikTok

Templates you can start from: Top customers by profit, Deep-discount buyers, High-margin win-back, Recent cart abandoners, New customers, Repeat buyers, One-time buyers, Lapsed high-value.

FAQ

Questions about Audience Sync

What is an audience sync?

What goes into an audience?

Which ad platforms can I sync audiences to?

What is the difference between Target, Exclude and Seed?

How is this different from the audiences my ad platform builds itself?

Do I need to enter my costs first?

How big should an audience be?

What happens to my customers' details?

Do I need a developer or a spreadsheet?

See Signal on your own store before you commit

See Signal on your own store before you commit

Connect your store and watch your own orders arrive enriched, one customer and its real costs on every event, before you pay anything.

Connect your store and watch your own orders arrive enriched, one customer and its real costs on every event, before you pay anything.

Sart For Free

Start Now

Book a Demo

Book a Demo

14 days free

Install in 5 minutes

Runs beside your pixel, nothing to undo

Runs beside your pixel, nothing to undo

Start Free Trial

Start Now

Book a Demo

Book a Demo

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